The University of Tampa

The University of Tampa Sykes College of Business

I am proud to call myself a student of the prestigious Sykes College of Business here at the University of Tampa. What led me to deciding on this school was the renowned AACSB accreditation, the knowledgable faculty, and the newly renovated facilities designed for hands on education.

Bachelor of Science in Marketing
Relevant Coursework

Market Research

This class helped me gain insight into how to build data sets to use for analysis as well as how to perform each analysis. In our semester project, we conducted market research through surveys in order to perform situational analysis. We also presented our business plan and research to peers via PowerPoint.

Digital Marketing

This course laid a foundation of principles and best practices within social media, email, and search engine marketing. The tools I gained also helped tremendously in building this website via WordPress. Many of my hard skills were also developed in this class.

Marketing Strategy

Marketing Strategy was a capstone course that implemented ideas and principles from all of my marketing courses to date. For my semester project, I worked with a group to develop a strategic marketing plan for local restaurant, Casa Santo Stefano, and presented our strategy to the class and marketing managers of the restaurant.

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